We find the stories your competitors can't

We use Freedom of Information requests to find exclusive data and turn it into national headlines. Your brand gets the credit.

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Coverage that actually matters

We build the story, you provide the expertise

We don't just send out generic press releases. We find the hidden stories in your industry - using tools like Freedom of Information (FOI) requests and surveys - to create original, national datasets. We then position your brand as the leading authority solving the problem.
No blank cheques

Tech startups and small-to-medium enterprises often sacrifice PR because the traditional £3,000-a-month retainer model offers no guarantees. We operate on a disruptive commercial model: a low upfront fee to cover the investigative labor, followed by a transparent, tiered pay-per-placement structure. You only pay for the coverage we actually secure, capped at a maximum budget to reduce risk.
Built by journalists

With over a decade of newsroom experience, we know exactly what makes a newsdesk tick. We don't pitch fluff, we do the heavy lifting for the journalists - providing them with publication-ready copy, regionalised angles, and compelling human-interest case studies.
Editorial credibility

Regardless of the news cycle, every campaign leaves you with tangible, high-quality content you own forever. From professional customer case studies and thought-leadership articles to original data analysis, you get assets you can immediately deploy across your own marketing and social channels.

One-off campaign (six weeks)

What you tell us: How your business works and what your aim is.
We determine what the best strategy would be.
The upfront cost is determined - between £500 and £1,250 (depending on how large the dataset will be).
The performance-based fee is determined depending on your budget for the project.
We send out Freedom of Information requests to the relevant public authority.
You provide us with expert commentary on the campaign to run alongside it.
We analyse the data and send out to agreed-upon newsrooms.
At the end of the campaign, you only pay for the media placements we successfully secure.
Our performance-based fee can be capped at a price that will fall within your budget.
You get to keep the dataset.
As a bonus, during the six-week campaign we will react to relevant stories in the news and secure radio placements - for free!

Monthly retainer

What you tell us: How your business works and what your aim is.

Using all our experience as journalists, we use a variety of ways to secure placements.

Depending on budget constraints and workload, we determine a figure - as little as £300 a month or as much as £1,000.

Some of the different techniques we'll use include:

Freedom of Information requests
vox-pops (street interviews)
Interviewing customers
Reacting to relevant news stories
Interviewing public officials

When an opportunity arises, we will leverage our contacts at radio stations to secure a live interview.

What a £300 retainer gets you per month: One story written and secured in a publication. We agree to target a regional or trade publication. We send the copy out to that publication. At the same time, we send the copy out to every newsroom that we believe the article has a chance in.

What a £500 retainer gets you per month: Copy in multiple publications. We agree to target a regional or trade publication. We send the copy out to that publication. At the same time, we send the copy out to every newsroom that we believe the article has a chance in - including to national newsdesks. On top of this, we provide you with footage of interviews that you can use on social media.

What a £750 retainer gets you per month: Everything that you get with the £500 retainer, but we can edit footage for social media and post it on your account ourselves. As well as this, we can agree upon launching a campaign using Freedom of Information requests to public bodies - what we do exactly can be seen on the 'One-off campaign (six weeks)'.

What a £1,000 retainer gets you per month: Everything that you get with all the other retainers, plus we will post on your social media platforms every week. Regular Freedom of Information campaigns. You are our priority.

Two journalists who know how newsrooms work

Uncover PR was founded by two journalists with more than a decade of newsroom experience and who have interviewed four prime ministers.

We've spent our careers deciding what makes the front page, which gives us an undeniable edge in PR - we know exactly what newsrooms want to publish, and more importantly, what goes straight into the editor's junk folder.

We founded Uncover PR for businesses that have been burned by traditional PR agencies. We believe that securing top-tier media coverage shouldn't require a leap of faith or a huge marketing budget. It just requires a good story, told by the people who know how to tell it.